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Voters in the US seem to have had a change of heart following the death of George Floyd, an unarmed black man at the hands of a Minneapolis police officer. The change in public opinion has even led to the National Football League and Nascar to back their athletes protests against racism.
Companies with historically charged names, such as PepsiCo Inc’s Aunt Jemima pancake mix and syrup, have been forced to change their names.
However, Trump’s views are not in line with the issues that Americans care about now and want resolved.
According to a study of Reuters/Ipsos polling data since March, US citizens want to see changes regarding the coronavirus pandemic and a reform regarding police forces.
Even rural communities and white evangelicals, Trump’s most loyal supporters, are failing to back him now.
Mr Biden currently has a 13-point lead over Trump, the biggest recorded by the Reuters/Ipsos poll since Democrats began their state nominating contests earlier this year.
The lead is potentiated by considerable advantage thanks to suburban residents, independents and high-income earners.
Even traditionally Republican-leaning demographics, such as men, white suburban women and those older than 55, have recently shown their support for Mr Biden, the polling analysis reveals.
Various former White House officials said the president needed to show more that he recognised black people’s issues in the United States.
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“He does need to be more open to (the) legitimate concerns that a lot of minorities and African Americans are facing,” one official, who spoke on condition of anonymity, said.
But Trump supporters think there is still time for things to change.
A potential economic recovery would boost his chances of re-election just in time for November.
US economic figures show there is a possibility of a “V” shaped rebound from the coronavirus crisis.
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Instead of focusing on reuniting the country that has been divided by different large scale issues, Trump seeks further approval of his already loyal supporters and this would leave the economy in its last saving grace, experts say.
Some 43 percent of registered voters in the latest Reuters/Ipsos poll believe that Trump would do a better job in protecting the economy than Mr Biden.
Only a 38 percent of voters think that Mr Biden would do it better.
“His continued focus on his base is costing him among a handful of moderate Republicans and independents,” said John Geer, a political science professor at Vanderbilt University who reviewed the polling figures.
“If this trend continues, this election could end up being very lopsided against the incumbent.”
The Trump administration did not comment on the poll results.
But the president said on Twitter he is in touch with the American values, adding that his supporters conform a “silent majority,” an expression used by former President Richard Nixon
50 years ago during a similar period of social unrest.
Pete Giangreco, a Democratic strategist who has worked on nine presidential campaigns, said: “It’s what keeps me awake at night.
“I think there are a lot more people who support this president who didn’t vote last time than opposed this president and didn’t vote last time. That is how they win.”
Trump, he said, “is playing to them, fanning the flames of division instead of what just about every other president in our lifetimes — Republican or Democrat —would do.”