M&S slammed for rebranding Christmas ‘gifting season’ in festive advert

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Marks & Spencer has been slammed over social media posts which appear to rebrand Christmas as the "gifting season".

Easily-triggered social media users accused the High Street giant of wrapping up the festive season in political correctness.

The ads show Canadian beauty and fashion influencer Shumidee wrapping presents.

"Gifting season is in full swing. To celebrate we challenged @shumidee to buy presents for her loved ones in just 30 minutes on our website," the adverts say.

"Take a look at her top picks."

One follower said: "Dear M&S it is not gifting season, it is Christmas, a celebration of Christ’s birth.

"Don’t be ashamed to call it what it is.’"

Another said: "Happy Gifting Season Everyone! I must rush out and buy my gifting season cards but they won’t be from M&S this year."

On Facebook, Joanne Elwell replied: "This is an American PC (politically correct) term.

"My birthday is not two days before 'Gifting Season’ – it’s two days before Christmas."

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Kathleen Ferguson wrote: "What the heck is Gifting Season’? It’s Christmas. Get a grip M&S.’"

And Ruth Richardson said: "Gifting season? What the heck are you on about? It’s Christmas!

"Just like Slade sang in the 70s. So much political correctness around now. It is getting stupid.’"

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But some defended the store’s stance – and branded moaners "Karens".

Emma Pellow said: "The Karens are triggered.

"You so-called Christians should be ashamed of yourselves. Not one Christian bone between you all.

"There are various religious festivals happening over the next couple of months, not just Christmas, get a grip."

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Cathy Cordiner-Achenbach added: "It isn’t just Christmas. It is also Diwali and Hanukkah. So for many, it is a season of gifting.

"No-one is removing anyone’s rights to say Christmas. No one is cancelling Christmas. People are just including many types of gifting."

As well as Christmas winter also includes Diwali, the festival of lights celebrated by Hindus, Jains and Sikhs.

Hanukkah, the Jewish festival of lights commemorating the rededication of the second temple in Jerusalem, is also celebrated at this time of year.

An M&S spokesman said: "Our 31 million customers come to us year-round to buy gifts – whatever occasion they’re celebrating – and we’re really proud of that.

"Of course at M&S we’re known for helping families with all the magic & sparkle needed for Christmas, and we celebrate that – especially this year when things have been difficult and our customers just want to spread a bit of joy with their gifting."

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