Harry turning into ‘whining reality star’ as prince’s US popularity plummets

Prince Harry's US popularity is in trouble as his recent interviews make him look like a "whining reality TV character", a royal expert has claimed.

The Duke of Sussex relocated to America with wife Meghan Markle in 2020, where the pair focused their attention on championing charitable causes and establishing a US-based brand before sitting down for their very first tell-all interview with Oprah Winfrey in 2021.

Recently the Prince went solo for a series of TV chats promoting his memoir, Spare, and launched a barrage of claims against his royal relatives in the process – but royal expert and chairman of Reputation Management Consultants Eric Schiffer said this move may affect Harry's popularity Stateside.

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"The US had positively viewed Harry partly because he stayed above the fray and focused instead on the environment, bringing a spotlight on mental health and equality," Schiffer told the Daily Star.

"But his venom over slights or far worse and his all-but-machine-gunning of the royal family puts him now more in the camp of whining reality TV characters and turns his brand which overflowed with positive American sentiment suddenly harshly negative and clobbered by criticism."

Harry is now based in the Californian celebrity hotspot of Montecito, where he is raising children Archie and Lilibet in the $15million (£12.26m) mansion he owns with his former Suits star partner.

The Duke has had his sights firmly set on conquering the US and declared on Good Morning America that he would not be moving back to the UK any time soon.

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He said: "I don't think it's ever going to be possible, I don't think that even if there was an agreement or an arrangement between me and my family there's that third party that's going to do everything they can to make sure that that isn't possible, not stopping us from going back but making it unsurvivable.

"Because that's essentially breaking the relationship between us. There was something in the future where, you know, we can continue to support the Commonwealth that of course is on the table."

And if public opinion is anything to go by, it's probably for the best – according to a recent YouGov survey, Harry's popularity is at an all-time low, with 64% of Brits viewing him unfavourably in the run-up to the publication of his new memoir, Spare, on January 10.

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Schiffer says that while the British public might be turned off the Prince, America is likely to follow suit.

"What stands out about Harry's memoir and recent interviews is Harry's desire to enter new territory and fire a fusillade against the British press and an ass-kicking to members of the Royal Family," Schiffer added.

"His choice of emotional tone alienates not just more of England, but average Americans by taking the whining to a new negative and a danger to Harry's carefully buffed brand, previously seen as richly positive and nearly always elegantly above the fray."

He added: "Harry's public smear campaign against the royals, especially its popular members, is like rat poison for his brand."

Prince Harry recently sat down with Anderson Cooper from the American chat show 60 Minutes, and ITV's Tom Bradby for Harry: The Interview.

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Both conversations saw the prince read and explain snippets from his newly-released memoir, with Prince William, King Charles, Queen Consort Camilla and Kate Middleton all in the firing line.

One claim saw Harry allege he and William had become embroiled in a physical altercation after the Prince of Wales called Meghan Markle "rude" and "abrasive", which ended with William pushing his younger brother onto a dog bowl.

He also accused his stepmother of needing to "rehabilitate her image" after her affair with King Charles

"She was the villain, she was the third person in their marriage. She needed to rehabilitate her image," Harry said.

"With a family built on hierarchy, and with her, on the way to being Queen consort, there was going to be people or bodies left in the street because of that."

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