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Doncaster horse racing bosses to take on Royal Ascot with its own Ladies’ Day
September 6, 2021
A Ladies’ Day to rival stylish Royal Ascot is being launched in the hometown of famous scruffbag Jeremy Clarkson.
Doncaster is not known for fashion – much like its denim-loving famous son and TV host.
But the former mining town’s horseracing bosses are determined to change all that this week.
They want to make Ladies’ Day at the Cazoo St Leger meeting on Thursday, September 9, super stylish.
Racecourse executive director Rachel Harwood said: “With Covid putting a halt to many special occasions and events, Ladies’ Day gives people a much-needed excuse to dust off their favourite outfit.
“No-one’s had much of a reason to put on anything fancy and I’m sure our customers won’t disappoint.”
Bosses have recruited Sarah Kate Byrne, stylist to ITV Racing’s host Francesca Cumani, to school revellers in how to glam up in style for the big occasion, despite not having the big budgets to match their southern counterparts.
She said: “Rather than buy something new, have a look through your wardrobe or even your friends’ collections with fresh eyes and embrace the move towards more sustainable fashion.
“Think about how you can re-wear an old favourite by pairing it with a new headpiece or clever accessory.”
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The best-dressed racegoer will pocket £1,000 on the day and the chance to win £2,000 in diamonds, a £500 clothes voucher, free champagne and chocolates, and a hotel stay if voted the most fashionable over the year.
Sarah sees no reason why Yorkshire revellers should not give their royal rivals a run for their money.
One bookmaker said: “It’s an interesting move by Doncaster.
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“But I’m not sure they will be quaking with fear in the Royal Enclosure just yet.
“At Ascot we run a book on what colour hat the Queen will wear.
“I don’t think ‘guess the colour of the favourite flat cap’ will generate quite the same level of interest.’’