Home » A.O.C. Had a Catchy Logo. Now Progressives Everywhere Are Copying It.
A.O.C. Had a Catchy Logo. Now Progressives Everywhere Are Copying It.
May 14, 2021
The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.
By Shane Goldmacher
In her three years in the national spotlight, Alexandria Ocasio-Cortez has become the undisputed face of unabashed progressivism. But there is another hidden-in-plain-sight legacy of her 2018 primary victory: Her campaign logo and poster have reshaped the visual branding of the left.