Inside WWD’s 2020 Retail Forum: Digital’s Next Wave

WWD held its 2020 Retail Forum — focused on “Digital’s Next Wave” — virtually on Sept. 29. The event featured speakers from some of beauty and retail’s biggest companies, and also touched on shopping amid the coronavirus pandemic and the 2020 holiday season. Scroll down for full coverage of the event.

Macy’s Execs Talk Digital Growth and Objectives

The retailer has a well-developed, long-standing online business with room for growth and change.

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The Return of Elsa Peretti for Tiffany & Co

Social media could prove the difference between sluggish sales and success, if used effectively, expert says.

Michelle Belcic, vice president of brand strategy for Dash Hudson. Courtesy of Michelle Belcic

For Black Beauty Retailers, Community Is Key
Founders from the Brown Beauty Co-Op and BeautyBeez talk fostering community through the coronavirus at the 2020 WWD Retail Forum.

Brittney Ogike, founder and chief executive officer of BeautyBeez (left), and Kimberly Smith, cofounder of the Brown Beauty Co-Op (right). 

Beauty Barrage Founder Offers Tips to Bridge In-store, Virtual Selling

The company’s beauty ambassadors have hit on a new set of best practices to drive sales during the pandemic.

Sonia Summers, chief executive officer and founder of Beauty Barrage. Courtesy of Sonia Summers

L’Oréal’s Megan Grant on Pivoting From Department Stores to Digital

“We used to sit around the conference table and wonder how we’d ever get people to buy fragrances online.”

Megan Grant, president of L’Oréal USA Luxe at L’Oréal USA. Courtesy of Megan Grant

Flexibility, Online Agility Key This Holiday Shopping Season

Afterpay’s Melissa Davis shares insights on what retailers can do to succeed this holiday shopping season.

Melissa Davis, head of North America at Afterpay. Courtesy of Melissa Davis

Read more from WWD: 

Here’s How Retailers Should Engage Latinx Beauty Shoppers — Beyond Latinx Heritage Month

Retailers Must Earn Trust This Holiday Season

How Strategic Sourcing Is Lighting the Way Through Crisis for Retailers

WATCH: What Makes a Fashion Brand Successful? 

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